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On the eve of the Second World War millions of copies of the Keep Calm and Carry On poster were printed. The poster was supposed to boost morale but was in fact never displayed. In 2000, one of the originals was discovered and since has become extremely popular. The five simple word message seems to have been taken on by the British public as a symbol for modern life. Photo in Canvas has developed a Keep Calm and Carry On collection based on the original artwork. The collection which is displayed in the Art Shop contains 27 individual prints in a variety of colours. The Keep Calm and Love has been a particular favourite for couples and as gifts for loved ones. The choice of 10 different colours makes the print versatile and as a result it easy to match it to a colour scheme in the home.