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In 1939, the Ministry of Information developed a unique poster to boost morale during the Second World War. The poster was to be used as a last resort but was never actually displayed. As a result, the slogan remained unknown to the general public until 2000 when it was rediscovered in a book shop in Northumberland. After its discovery, the simple five word poster was reprinted and became extremely popular. The slogan is said to completely epitomise the modern British way. Photo in Canvas has adapted the war time poster into versatile canvas prints which display imaginative motifs and bright colours. The Keep Calm and Drink Beer canvas print is perfect for any keen beer drinker or as decoration in the home or pub. The print comes in ten colours and over 35 sizes with prices starting at £19.99. Each canvas is printed on 100% cotton using high quality ink.