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At the beginning of World War II, the newly-formed Ministry of Information ordered that three motivational posters be printed to help boost morale in the British public. The Keep Calm And Carry On poster was the final one of the three, intended for distribution should the German army invade Britain. As this never actually occurred, the poster was never displayed and all copies were assumed destroyed until the year 2000, when a copy was discovered by a bookseller. The poster completely exemplifies the traditional attitude of the British in the face of adversity, and so has become increasingly popular in recent years. Now a staple part of British iconography, Photos in Canvas have developed their own Keep Calm And Carry On collection, featuring dozens of amusing or satirical variations on the classic theme. The Keep Calm And Giddy Up print is a popular choice for horse lovers and riding enthusiasts alike, perfect as a unique gift or a decoration for the home, and is available in 10 bright colours and over 35 different sizes to meet the need of each individual customer.